RAY-BAN META
IHEART RADIO MUSIC FESTIVAL
CONTENT PLAYGROUND + POP-UP SHOP
At the iHeartRadio Music Festival, this dynamic pop-up invited fans to Live All In with Ray-Ban Meta Smart Glasses. Through a vibrant, hands-free content playground, guests explored three immersive studios—each showcasing key features like content capture, music playback, and AI integration. The activation blended product education with high-energy creativity, celebrating the powerful connection between tech, self-expression, and music
Agency: Revolution Marketing
Role: Creative Director
